Argument:
WATCO- What is the purpose of remembering the dead at Gettysburg on the future of the American nation?
Claim- We must remember what the dead did for us at Gettysburg if we are to preserve the American nation.
Reason- Because by remembering what the dead did for us, we will be motivated to continue to fight for the cause that they started.
Assumption- Whatever causes us to continue to fight for our nation will also lead to a preservation of our nation.
Audience: The immediate people at the address; also all the people of the nation including Union and Conferderate supporters. But I feel as if Lincoln wanted to speak and give a call to action directly to all those not on his side of creating a "house undivided."
Goal: To arouse the citizens of the nation to work together on creating a democratic government that will ensure the everlasting freedom of all people of America.
How?-
Pathos- For a short address with only 3 paragraphs, Lincoln sure knows how to pack a punch. Lincoln uses the dead soldiers as standard bearers for freedom with such lines as, "The brave men...have consecrated it, far above our poor power to add or detract," or "The world will little note...what we say here, but it can never forget what they did here." This second line is my favorite from the speech. I think it draws very strongly on each individuals emotions, to know that their fellow brethren sacrificed their lives just so that they could have the liberty to live in a free nation.
Logos- I like the logic used in the first stanza as Lincoln reminds his people that 87 years ago, this nation was created independent of its former rulers so that all men could enjoy equal rights. But somehow between then and now, the nation had forgotten this principle. By starting his speech this way, he focuses his speech on his goal of trying to reestablish America as the beacon of freedom and a people's government.
Relevance- The location, as well as when the speech was given, gave it great relevance to the issue at hand. Gettysburg was the site of the greatest battle and also the turning point of the civil war, where many men lost their lives.
Effective?- In one of the greatest speeches ever written, Lincoln does a superb job of reinvigorating the people through a concise, and clear speech.
Saturday, March 28, 2009
Saturday, March 21, 2009
Music Video: Seventeen Forever by Metro Station
Argument:
Watco- What are the advantages of being young and seventeen on choices one can make?
Claim- Being young and seventeen allows one to make choices without having to be responsible for those choices.
Reason- Because by being young and seventeen allows us to get away with making bad choices.
Assumption- Whatever allows us to get away with making bad choices also allows us to be free of responsibility from those choices.
Audience: The specified target audience, are the teenagers in the world who feel as if its time for them to grow up and quit making spontaneous decisions.
Goal: To remind the younger generation that we should remember to take advantage of every opportunity to have fun while we can because we wont be “seventeen forever”.
How?:
Pathos- The rave-like setting of the music video draws on the emotions of its viewers as it shows the ecstasy and freedom that the teenagers are enjoying. The music video also displays the teens competing in different attractions the amusement park has to offer, drawing on the viewers emotions of remembering their experiences riding bumper cars, cuddling with a girl on the ferris wheel, etc.
Logos- The amusement park is set in what seems like the middle of nowhere, and the safety of being hidden in the foggy conditions of the night hints to viewers that the teens picked a place and setting where they wouldn’t have to worry about being caught. I also feel as if logic is being used when the lyrics of, “and we can get away with this tonight,” are used correspondingly with the image of a couple making-out alone on the ferris wheel. They obviously are secluded from the rest of the group partying below, and even though they are at a big social gathering, they’ve been able to find their own private place where, “they can get away with anything tonight”.
Relevance- I can see the relevance the band tries to use by shooting the music video in a party-like setting that teens could relate too. For many teens, trying to party without getting in trouble with parents and adults is a regular issue that they must deal with.
Effective?: Although many teens will realize the video is just a creative way to portray the lyrics of the song, the images portrayed in the music video may have an impact on giving viewers the idea that they can get away with more than they previously imagined.
Watco- What are the advantages of being young and seventeen on choices one can make?
Claim- Being young and seventeen allows one to make choices without having to be responsible for those choices.
Reason- Because by being young and seventeen allows us to get away with making bad choices.
Assumption- Whatever allows us to get away with making bad choices also allows us to be free of responsibility from those choices.
Audience: The specified target audience, are the teenagers in the world who feel as if its time for them to grow up and quit making spontaneous decisions.
Goal: To remind the younger generation that we should remember to take advantage of every opportunity to have fun while we can because we wont be “seventeen forever”.
How?:
Pathos- The rave-like setting of the music video draws on the emotions of its viewers as it shows the ecstasy and freedom that the teenagers are enjoying. The music video also displays the teens competing in different attractions the amusement park has to offer, drawing on the viewers emotions of remembering their experiences riding bumper cars, cuddling with a girl on the ferris wheel, etc.
Logos- The amusement park is set in what seems like the middle of nowhere, and the safety of being hidden in the foggy conditions of the night hints to viewers that the teens picked a place and setting where they wouldn’t have to worry about being caught. I also feel as if logic is being used when the lyrics of, “and we can get away with this tonight,” are used correspondingly with the image of a couple making-out alone on the ferris wheel. They obviously are secluded from the rest of the group partying below, and even though they are at a big social gathering, they’ve been able to find their own private place where, “they can get away with anything tonight”.
Relevance- I can see the relevance the band tries to use by shooting the music video in a party-like setting that teens could relate too. For many teens, trying to party without getting in trouble with parents and adults is a regular issue that they must deal with.
Effective?: Although many teens will realize the video is just a creative way to portray the lyrics of the song, the images portrayed in the music video may have an impact on giving viewers the idea that they can get away with more than they previously imagined.
Friday, March 13, 2009
Analysis of My Paper A
Argument:
WATCO- What are the consequences of scheduling tough non-conference competition in College Football on a non-BCS team’s chances of winning a National Championship?
Claim- Scheduling tough non-conference competition must happen in order to give your non-BCS team a chance of winning a National Championship.
Reason- Because by beating top teams in head-to-head matchups you show that you’re the best team in the nation by giving your team credibility which eliminates controversy.
Assumption- By showing you’re the best team in the nation through giving your team credibility which eliminates controversy, you also give your team a chance of winning a National Championship.
Audience: BYU fans who are worried that the difficult schedule next football season may pose to great a risk of having a successful year because of several reasons.
Goal: To persuade BYU football fans that BYU should be trying to schedule powerhouse teams every year for their non-conference schedule if they truly want to see BYU bring in another National Championship.
How?:
Logos- In the paper, two teams are used as logical examples to strengthen the claim of the paper. The first is the University of Utah who went undefeated last year but still didn’t get a crack at the title game arguably because their non-conference schedule just wasn’t tough enough. The second team mentioned is the Norte Dame Fightin Irish. Notre Dame’s program is used to show that scheduling tough teams consistently will garner your program respect over time which will lead to good dividends in the future.
Pathos- Other than a few play-on-words and a call to action in the conclusion of the paper, not much emotion is used to persuade readers. The paper takes on a very informative approach, more persuasion could be seen through using emotions to invigorate the audience into agreeing with the claim.
Relevance- Is the issue presented in the paper truly an issue for BYU fans? Do most fans worry that BYU is being overambitious this next season with the scheduling? A claim can be made that there are a few fans who are worry-warts and low risk-takers, but not the majority. The paper is very informative, but the issue has problems which makes it hard to persuade an audience that doesen’t need persuading.
Effective: The paper does a very good job of explaining the College Football scene and the BCS, but it struggles in terms of arguing an issue that is relevant to its audience. Changes can be made to make it a better paper.
WATCO- What are the consequences of scheduling tough non-conference competition in College Football on a non-BCS team’s chances of winning a National Championship?
Claim- Scheduling tough non-conference competition must happen in order to give your non-BCS team a chance of winning a National Championship.
Reason- Because by beating top teams in head-to-head matchups you show that you’re the best team in the nation by giving your team credibility which eliminates controversy.
Assumption- By showing you’re the best team in the nation through giving your team credibility which eliminates controversy, you also give your team a chance of winning a National Championship.
Audience: BYU fans who are worried that the difficult schedule next football season may pose to great a risk of having a successful year because of several reasons.
Goal: To persuade BYU football fans that BYU should be trying to schedule powerhouse teams every year for their non-conference schedule if they truly want to see BYU bring in another National Championship.
How?:
Logos- In the paper, two teams are used as logical examples to strengthen the claim of the paper. The first is the University of Utah who went undefeated last year but still didn’t get a crack at the title game arguably because their non-conference schedule just wasn’t tough enough. The second team mentioned is the Norte Dame Fightin Irish. Notre Dame’s program is used to show that scheduling tough teams consistently will garner your program respect over time which will lead to good dividends in the future.
Pathos- Other than a few play-on-words and a call to action in the conclusion of the paper, not much emotion is used to persuade readers. The paper takes on a very informative approach, more persuasion could be seen through using emotions to invigorate the audience into agreeing with the claim.
Relevance- Is the issue presented in the paper truly an issue for BYU fans? Do most fans worry that BYU is being overambitious this next season with the scheduling? A claim can be made that there are a few fans who are worry-warts and low risk-takers, but not the majority. The paper is very informative, but the issue has problems which makes it hard to persuade an audience that doesen’t need persuading.
Effective: The paper does a very good job of explaining the College Football scene and the BCS, but it struggles in terms of arguing an issue that is relevant to its audience. Changes can be made to make it a better paper.
Saturday, March 7, 2009
The Hardships of Divorce
Source for Paper B:
Argument:
WATCO- What are the effects of divorce on one’s lifestyle during the readjustment period?
Claim- The effects of divorce turn your lifestyle into a state of “disequilibrium” during the readjustment period.
Reason- Because the effects of divorce raise one’s stress extremely high through psychological as well as non-psychological factors.
Assumption- Whatever raises your stress extremely high, also throws you into a state of disequilibrium during the readjustment period.
Audience: This is an informative article, geared at an audience curious as to the cause and effects of divorce. This audience might include: those who have gone through a divorce, those affected by a divorce (family members or friends), psychologists, therapists, etc.
Goal: Purely to state facts and observations of how and why people act the way they do after a divorce because of stress.
How?:
Logos- A lot of understandable logic is found, especially in the section dealing with non-psychological stress. Its easy to understand why things like: financial issues, parental role changes, separation from children, inexperience in the dating scene, etc. would lead to a decrease in emotional and psychological health and well-being.
S- This article is seven pages full of information and statistics about divorce and how people tend to react and cope with the trauma of separation.
A- The information is all based off of studies, research, surveys, and samples. The researchers really tried to put an emphasis on not being bias and making the study legitimate simply through the longevity of the 3-year project.
Effective?- Yes, the goal of the article is to inform and it does a good job of that. I would have liked to see the article be more sympathetic and sensitive; maybe draw on its audience from an emotional perspective as well.
Argument:
WATCO- What are the effects of divorce on one’s lifestyle during the readjustment period?
Claim- The effects of divorce turn your lifestyle into a state of “disequilibrium” during the readjustment period.
Reason- Because the effects of divorce raise one’s stress extremely high through psychological as well as non-psychological factors.
Assumption- Whatever raises your stress extremely high, also throws you into a state of disequilibrium during the readjustment period.
Audience: This is an informative article, geared at an audience curious as to the cause and effects of divorce. This audience might include: those who have gone through a divorce, those affected by a divorce (family members or friends), psychologists, therapists, etc.
Goal: Purely to state facts and observations of how and why people act the way they do after a divorce because of stress.
How?:
Logos- A lot of understandable logic is found, especially in the section dealing with non-psychological stress. Its easy to understand why things like: financial issues, parental role changes, separation from children, inexperience in the dating scene, etc. would lead to a decrease in emotional and psychological health and well-being.
S- This article is seven pages full of information and statistics about divorce and how people tend to react and cope with the trauma of separation.
A- The information is all based off of studies, research, surveys, and samples. The researchers really tried to put an emphasis on not being bias and making the study legitimate simply through the longevity of the 3-year project.
Effective?- Yes, the goal of the article is to inform and it does a good job of that. I would have liked to see the article be more sympathetic and sensitive; maybe draw on its audience from an emotional perspective as well.
Monday, March 2, 2009
Persuasive Art: "A Cross in the Mountain"
A "Cross in the Mountain" by David Caspar Friedrich:
ARGUMENT:
WATCO: What are the effects of using allegories from nature on one’s ability to represent the importance of Christ’s atonement?
Claim: By using allegories from nature, David Caspar Friedrich creates a very serene way to represent the importance of Christ’s atonement.
Reason: Because by using allegories from nature, David Caspar Friedrich is able to show in a serene way how Christ’s atonement can lead us back into God’s presence.
Assumption: Showing how we are being lead back into God’s presence through Christ also draws on the importance of his atonement.
AUDIENCE: The Enlightened minds of the 19th century as well as those who tried to find meaning in life through abstract ways such as nature. He was also trying to persuade those who were skeptical about whether or not one could really symbolize religious aspects through landscape painting.
GOAL: To get others to see how nature magnifies Christ’s purpose on the earth, and the significance of what he’s accomplished for us.
HOW?:
Pathos: Friedrich is able to draw upon his viewers emotions in the painting through allegories such as the rays from the setting sun piercing the sky behind the summit of the mountain. If you look closely, the rays cascade out vertically into the frame of the picture leading the viewers’ sights into the clouds above. It seems as if Friedrich is illuminating the path to heaven starting with the figure of Christ as the starting point and source of the light.
Logos: Friedrich also does a good job of relating to his viewers by using symbols with which they already understand and can relate too. For example, going back to the usage of the rays, the common man understands that light represents ideals such as power, glory, and hope. By basking the silhouette of the crucified Christ in the light, Friedrich is able to symbolize and connect these elements to Christ. Power, glory, and hope are also three attributes which one hopes to obtain in life after our earthly stay.
Sufficient: Symbolism in the painting is not only found in the rays of the sun but also in: the mountain itself, the crucified Christ on the summit of the mountain, the fir trees dotting the mountain side, the setting sun itself, etc.
EFFICIENT: It’s a tossup as to whether or not Friedrich’s work really appealed to the tastes of many of his peers and critiques in the 19th century. But I felt that he at least touched to a degree, those who allowed themselves to be open-minded to such an atypical style of painting.
Saturday, February 28, 2009
Movie Review: He's Just Not That Into You
The movie, “He’s Just Not That Into You”, rated PG-13, and starring the likes of Jennifer Anniston, Ben Affleck, Drew Barrymore, and Jennifer Connelly, mixes wit, humor, and the true struggles of dating into a chic flic you and your special someone might not want to miss.
The movie involves its audience in the dramas of essentially six relationships. The relationships range from a marriage falling apart due to a cheating husband, to an online relationship. As the characters in the movie go through the ups-and-downs of the “dating game”, they bring viewers along for the emotional rollercoaster.
The movie’s main appeal and strength comes from the all-star cast of former Oscar nominees and winners. Although this movie probably won’t garner any further awards for its cast, this talented group impress as they act the drama filled roles of these love struck characters.
The most eventful and witty segments of the movie come from the in-between-scene interviews dealing with questions and issues concerned with dating and love. Don’t fall asleep during these scenes because they are a guaranteed laugh or two.
Although the movie brings a flair of humorous love, the scenes and dialogue also get quite raunchy and are definitely questionable for teenagers and adolescents who just may get the wrong impression about love and relationships.
But give this movie a shot if you consider yourself mature enough for the content and material. You’ll be surprised at how well you may relate to some of the characters as well as circumstances set in the movie.
Friday, February 27, 2009
News Writing Color Story: Expereince at St. Mark's Lutheran Church
Provo, Utah- In LDS-heavily populated and non-diverse Utah County, we sometimes forget the reality that there are other denominations of worship within the community made up of people who we can all learn genuine life lessons from.
Living in north Provo for the majority of my life, I often drove past St. Mark’s Lutheran Church with barely an acknowledgement that the serene, tan-bricked church house existed.
After 21 years of ignorance as to what actually took place inside the walls of that brick church, I decided to cross into the realms of the unknown.
Before the door had even swung to a close behind my friend and I, a greeter was at our side handing us copies of the program and introducing himself.
Kelly was his name.
His round face, neatly combed-over hair, and gentle personality instantly dissipated any fears and doubts either of us had of stepping foot into the homely confines of the Lutheran chapel.
As the sermon on the Transfiguartion was given, one could not help but notice the reverence displayed in the chapel. Even the children of the congregation were sitting quietly with arms folded as their short legs dangled over the pues.
At the end of the service, each and every member came and politely shook our hands.
There was Deborah from Springville with her little girl.
There was George Arglye who had a son in Denver, who loved to smoke and was excited for the new electronic cigarettes out on the market.
There was Gary, the volunteer preacher who was just filling in for the time being while the congregation looked for a full-time preacher.
Each and every person struck a chord of genuine, Christ-like friendliness.
As they invited us to come again the next week, it was gut-wrenching to turn down the invitation explaining our strong ties to the LDS-faith.
Although I may never step foot in that serene, tan-bricked church house ever again, the people of that congregation left a lasting impression of Christians who really practiced what they believed.
That is a genuine life lesson that we could all learn to follow.
Friday, February 20, 2009
A movie review: Taken
My analysis of the movie "Taken":
Argument:
WATCO- What are the effects of watching the "Taken" trailer on the target audiences desire to see the movie
Claim- Watching the "Taken" trailer will strongly affect the target audiences desires to see the movie
Reason- Because watching the "Taken" trailer draws on a person’s emotions towards losing a child to kidnappers.
Assumption- Having your emotions invoked and drawn towards losing a child to kidnappers also strongly affects your desires to see a movie.
Audience: Those who are older and mature enough for the graphic content and serious nature of the movie. The trailer is also looking to entice those who like movies in the genres of suspense and drama. The movie is also possibly geared more towards attracting male viewers in comparison to their female counterparts.
Goal: To get as many potential viewers to the movie as possible through the five minute clip.
How?:
Pathos- The trailer does a very good job of invoking emotion through its one-liners as well as making good use of powerful, dramatic, short clips throughout the 5 min. segment. Lines such as, “I will find you and I will kill you,” or, “You only have 96-hours to find your daughter,” set the audience up for what to expect in the movie. This is a hunt and kill or be killed storyline.
The trailer also shows the daughter being kidnapped from the viewpoint of the father as he listens too the entire ordeal. By showing that segment of the movie in the trailer, it almost throws viewers into the father’s shoes. What if I were in his shoes? How would I react or handle the situation?
Logos- The storyline is in itself very logical. Parents face this type of dilemma (although not on the same scale of stress) everyday. Should I follow my gut instincts and not allow my child to participate in this activity (or go to Paris) or should I relax and let them enjoy themselves? In the case of the movie, the parents suffered the consequences of allowing their 17 year old to vacation overseas without an adult.
T(ypical)- This is a normal, “keep the audience” hanging trailer. It reveals the plot of the movie as well as a short segment of the climax. It also mixes in good one-liners, and of course dramatic music to peak the suspense of the movie.
Effective: Yes, when I saw this trailer, I instantly was interested. It seems like it could sustain one’s attention span for two hours through the action-packed and suspenseful vibe the trailer puts out.
Argument:
WATCO- What are the effects of watching the "Taken" trailer on the target audiences desire to see the movie
Claim- Watching the "Taken" trailer will strongly affect the target audiences desires to see the movie
Reason- Because watching the "Taken" trailer draws on a person’s emotions towards losing a child to kidnappers.
Assumption- Having your emotions invoked and drawn towards losing a child to kidnappers also strongly affects your desires to see a movie.
Audience: Those who are older and mature enough for the graphic content and serious nature of the movie. The trailer is also looking to entice those who like movies in the genres of suspense and drama. The movie is also possibly geared more towards attracting male viewers in comparison to their female counterparts.
Goal: To get as many potential viewers to the movie as possible through the five minute clip.
How?:
Pathos- The trailer does a very good job of invoking emotion through its one-liners as well as making good use of powerful, dramatic, short clips throughout the 5 min. segment. Lines such as, “I will find you and I will kill you,” or, “You only have 96-hours to find your daughter,” set the audience up for what to expect in the movie. This is a hunt and kill or be killed storyline.
The trailer also shows the daughter being kidnapped from the viewpoint of the father as he listens too the entire ordeal. By showing that segment of the movie in the trailer, it almost throws viewers into the father’s shoes. What if I were in his shoes? How would I react or handle the situation?
Logos- The storyline is in itself very logical. Parents face this type of dilemma (although not on the same scale of stress) everyday. Should I follow my gut instincts and not allow my child to participate in this activity (or go to Paris) or should I relax and let them enjoy themselves? In the case of the movie, the parents suffered the consequences of allowing their 17 year old to vacation overseas without an adult.
T(ypical)- This is a normal, “keep the audience” hanging trailer. It reveals the plot of the movie as well as a short segment of the climax. It also mixes in good one-liners, and of course dramatic music to peak the suspense of the movie.
Effective: Yes, when I saw this trailer, I instantly was interested. It seems like it could sustain one’s attention span for two hours through the action-packed and suspenseful vibe the trailer puts out.
Saturday, February 14, 2009
Can a non-BCS conference team win it all?
My paper topic for paper A is on the strength of scheduling factor a team must consider in order to win a national championship in college football. This source for my paper focused on only non-BCS (Bowl Championship Seris) conference teams (teams outside the 6 major conferences in college football) and how they had to schedule in order to compete for the chamipionship. My source was found on Rivals.com.
1.Argument:
Watco- How must a non-BCS conference team schedule non-conference opponents on chances of competing for a nationial championship.
Claim- A non-BCS conference team must play a stacked non-conference schedule against top BCS conference teams to have a chance of competing for a national championship.
Reason- Because playing a stacked non-conference schedule will offset a non-BCS team's strength of schedule in conference play.
Assumption- Offsetting a non-BCS team's weak strength of schedule in conference play also gives the team a better chance of competing for a national championship.
2.Audience: Mainly fans of teams which are outside of the 6 BCS conferences who wonder if their respective teams will ever have a shot at playing for a national championship. Also written for college football fans in general, who are interested in the topic.
3.Goal: To help fans realize there is hope for non-BCS teams, but to be realistic in recognizing it takes luck and other factors for a non-BCS team to be given the chance to play for a national championship even if they have a strong strength of schedule and beat those teams they play.
4.How?:
Logos- The columnist lists the criteria of giving your team a chance of competing for a championship. A team must in essence beat several strong teams as well as go undefeated in the process. And then not only does your team have to do their part, but you need help from other teams losing.
Ethos- The columnist uses mainly statistics and quotes to back up his claims and give his column creditbility. In one example, he encourages non-BCS schools to not shy away from tough competition and explains that they can indeed compete by comparing the Win-Loss record of Mountain West Conference teams (non-BCS) vs. Big East teams (BCS) to show that their records are almost identical when it comes to playing schools in the six BCS conferences. He also uses quotes from big names in the college footall scene such as BCS officals and conference commisioners.
R- The relevance of his argument is very strong when you consider who his audience is. This topic has been a big debate in college football for the last decade. With the system we have in college football, are the non-BCS schools given a realistic chance to play for a championship?
5.Effective: The writer does a good job of mixing logic and credibility throughout his column to argue his point that you better play the big boys if you want a chance. Because sometimes that's not even enough to win a championship.
1.Argument:
Watco- How must a non-BCS conference team schedule non-conference opponents on chances of competing for a nationial championship.
Claim- A non-BCS conference team must play a stacked non-conference schedule against top BCS conference teams to have a chance of competing for a national championship.
Reason- Because playing a stacked non-conference schedule will offset a non-BCS team's strength of schedule in conference play.
Assumption- Offsetting a non-BCS team's weak strength of schedule in conference play also gives the team a better chance of competing for a national championship.
2.Audience: Mainly fans of teams which are outside of the 6 BCS conferences who wonder if their respective teams will ever have a shot at playing for a national championship. Also written for college football fans in general, who are interested in the topic.
3.Goal: To help fans realize there is hope for non-BCS teams, but to be realistic in recognizing it takes luck and other factors for a non-BCS team to be given the chance to play for a national championship even if they have a strong strength of schedule and beat those teams they play.
4.How?:
Logos- The columnist lists the criteria of giving your team a chance of competing for a championship. A team must in essence beat several strong teams as well as go undefeated in the process. And then not only does your team have to do their part, but you need help from other teams losing.
Ethos- The columnist uses mainly statistics and quotes to back up his claims and give his column creditbility. In one example, he encourages non-BCS schools to not shy away from tough competition and explains that they can indeed compete by comparing the Win-Loss record of Mountain West Conference teams (non-BCS) vs. Big East teams (BCS) to show that their records are almost identical when it comes to playing schools in the six BCS conferences. He also uses quotes from big names in the college footall scene such as BCS officals and conference commisioners.
R- The relevance of his argument is very strong when you consider who his audience is. This topic has been a big debate in college football for the last decade. With the system we have in college football, are the non-BCS schools given a realistic chance to play for a championship?
5.Effective: The writer does a good job of mixing logic and credibility throughout his column to argue his point that you better play the big boys if you want a chance. Because sometimes that's not even enough to win a championship.
Thursday, February 5, 2009
Your Loss, My Gain
Analysis of the song "My Girlfriends Ex-Boyfriend" by Relient K:
Argument:
WATCO-The joy of having a wonderful girlfriend on the doubts that her ex had in her.
Claim-The joy of having a wonderful girlfriend is due to the doubts that her ex had in her.
Reason-Because the joy of having a wonderful girlfriend occured because her ex wanted more out of her and the relationship.
Assumption-Her ex wanting more out of her and the relationship is also due to the doubts that her ex had in her.
Audience:Those who are having doubts in a relationship, and are considering breaking up with their partner, spouse, or boy/girlfriend.
Goal:To get others to notice that one man's loss is another man's gain, and that you don't want to be on the wrong side of the bargain.
How?:
Pathos-Relient K does a good job of using descriptive words to describe how the ex-boyfriend is feeling now that he's lost his girl, with words such as haunting and terrified in the lyrics. They also repeat key phrases during the song such as: “He’s a guy you should feel sorry for,” and, “I owe it all to my girl’s ex-boyfriend,” to remind listeners of the major mistake the ex made with his decision to call the relationship off.
Logos-Pointing out the fact that greed can cause one to lose what is most precious to him/her in the line, “He had the world but he thought that he wanted more…”, is a way of using logic to show why the ex came to the decision of breaking the relationship off. Another logical line shows the fact that he would still be searching for a girl and unhappy with his life if the ex hadn’t decided to drop the relationship.
R(elevance)-The relevance of the message this song portrays, relates to all those who are in a rocky relationship. Doubts, worries, greed, and uncertainty are part of any relationship, and if they aren’t resolved, both parties will regret it sooner or later.
Effective?:I believe the band does a good and creative job of getting their goal across to their audience through the usage of emotion and logic in their lyrics. This song makes one consider what he/she may be giving up if they don’t work things out in their relationship.
Argument:
WATCO-The joy of having a wonderful girlfriend on the doubts that her ex had in her.
Claim-The joy of having a wonderful girlfriend is due to the doubts that her ex had in her.
Reason-Because the joy of having a wonderful girlfriend occured because her ex wanted more out of her and the relationship.
Assumption-Her ex wanting more out of her and the relationship is also due to the doubts that her ex had in her.
Audience:Those who are having doubts in a relationship, and are considering breaking up with their partner, spouse, or boy/girlfriend.
Goal:To get others to notice that one man's loss is another man's gain, and that you don't want to be on the wrong side of the bargain.
How?:
Pathos-Relient K does a good job of using descriptive words to describe how the ex-boyfriend is feeling now that he's lost his girl, with words such as haunting and terrified in the lyrics. They also repeat key phrases during the song such as: “He’s a guy you should feel sorry for,” and, “I owe it all to my girl’s ex-boyfriend,” to remind listeners of the major mistake the ex made with his decision to call the relationship off.
Logos-Pointing out the fact that greed can cause one to lose what is most precious to him/her in the line, “He had the world but he thought that he wanted more…”, is a way of using logic to show why the ex came to the decision of breaking the relationship off. Another logical line shows the fact that he would still be searching for a girl and unhappy with his life if the ex hadn’t decided to drop the relationship.
R(elevance)-The relevance of the message this song portrays, relates to all those who are in a rocky relationship. Doubts, worries, greed, and uncertainty are part of any relationship, and if they aren’t resolved, both parties will regret it sooner or later.
Effective?:I believe the band does a good and creative job of getting their goal across to their audience through the usage of emotion and logic in their lyrics. This song makes one consider what he/she may be giving up if they don’t work things out in their relationship.
Friday, January 30, 2009
My encounter with 24-Hour Fitness
1.Argument:
WATCO- Joining 24-Hour fitness on having a high-quality workout experience.
Claim- Joining 24-Hour fitness guarantees you of having a high-quality workout experience.
Reason- Because joining 24-Hour fitness means that you will be guaranteed a great workout environment at a very low price of membership.
Assumption- Having a great workout environment at a very low price also guarantees a high-quality workout experience.
2. Audience: Anyone interested in joining a gym and improving overall wellness and health, especially students from the surrounding area looking for a good $ deal on a gym membership.
3. Goal: To persuade others that 24-Hour Fitness is the best choice if one is looking for a gym to workout at.
4. How?:
Logos- The sales rep. used very logical coys throughout his sales pitch, an example being the low price of membership knowing that I was a poor student. He offered no start-up fee if I were to start a membership with the gym, as well as reminding me that the gym had no yearly, or bi-yearly contracts. Every member paid from month-to-month.
(S)ufficient- The sales rep. definetly threw enough information at me within a 15 min period of non-stop talking to term the amount of information sufficent. He had quantity, the problem with his pitch was the quality.
(A)ccuracy- I struggled to find accuarcy in the sales reps. pitch and claims, other than the $ discount. He knew I was a Gold's Gym member and tried to compare the two by showing how 24 beat Gold's in different aspects. An example he used, was that 24 was more family oriented compared to Golds, a statement which I question considering one can find many couples and father-son pairs if he or she were to venture out too Golds Gym.
5. Effective?- No. The sales rep's presentation didn't suffice for me, and neither did his "facts". His bulk and quantity was there and I understood where his logic was coming from, but it almost seemed as if his pitch was too scripty. And by degrading Gold's he sent me a negative message that their gym was intimidated by its competitors. The $ offer of not having to pay a start-up fee was enticing. But if I did indeed switch gyms, the monthly charge at 24 would not have been any cheaper than what I'm paying at Golds Gym right now.
Saturday, January 24, 2009
Mcdonalds commercial: "I would do (almost) anything for you"
In a creative and emotional way, a Mcdonald's ad tries to show that almost any sacrifice is made for its food.
Here is the link to the commercial on youtube: http://www.youtube.com/watch?v=rx4kyu7oGY4.
Argument: That a man will "do anything" for a women except share Mcdonalds with her. It would be stupid to pick a women over the joy of eating their food.
Audience: Everyone, young and old who enjoy fast food. This commercial was in Arabic, and probably only aired in Arab-speaking countries.
Goal: To get people to buy Mcdonald's combo/value meals.
How:
Ethos- Using and showing real Mcdonalds combo meals gives the restaraunt credibility. These are actual burgers that you can purchase...although as we all know, burgers and fries will always look better on an ad compared to what you will actually get over the counter.
Pathos- There is a lot of emotion put into this commercial by showing how strong of a relationship the pair had until it came to sharing their Mcdonalds combo meal. By showing the two scenes of first, the man jumping into the lake to save the lady's flowers, and then the second scene of him pushing the dead car by himslef, the commercial helps to lead the audience into believeing he will do just about anyting for this girl....except share his Mcdonald's food.
The fight inside Mcdonalds, where she shin kicks him, and he in return pushes the chair out from under her, also emotionally shows the audience how bad the two want the food.
The music in the background also sets the theme of the commercial; that the man would "do anything" for the women....but even more so for his Mcdonalds.
Logos- Using a very attractive women of course appeals to emotion, but for the purposes of this commercial, it also appeals to logic. Logically, Mcdonalds is so good, that you have to choose it even over the best looking women.
Effectivity: The commercial, without question, is creative and funny. But did it attract me to eating at Mcdonalds? No. They didn't advertise a new burger, or lower prices. The comemrcial is trying to appel in an emotional way, the quality of their food. But from past expereince, I know I have better options. So without any incentives such as trying something new, or saving money, their is no need or want for me to eat at their food joint. Possibly the commercial could appeal to one who has never eaten at Mcdonalds.
Bottom line, this commercial is not very effective in terms of getting more people to Mcdonalds.
Here is the link to the commercial on youtube: http://www.youtube.com/watch?v=rx4kyu7oGY4.
Argument: That a man will "do anything" for a women except share Mcdonalds with her. It would be stupid to pick a women over the joy of eating their food.
Audience: Everyone, young and old who enjoy fast food. This commercial was in Arabic, and probably only aired in Arab-speaking countries.
Goal: To get people to buy Mcdonald's combo/value meals.
How:
Ethos- Using and showing real Mcdonalds combo meals gives the restaraunt credibility. These are actual burgers that you can purchase...although as we all know, burgers and fries will always look better on an ad compared to what you will actually get over the counter.
Pathos- There is a lot of emotion put into this commercial by showing how strong of a relationship the pair had until it came to sharing their Mcdonalds combo meal. By showing the two scenes of first, the man jumping into the lake to save the lady's flowers, and then the second scene of him pushing the dead car by himslef, the commercial helps to lead the audience into believeing he will do just about anyting for this girl....except share his Mcdonald's food.
The fight inside Mcdonalds, where she shin kicks him, and he in return pushes the chair out from under her, also emotionally shows the audience how bad the two want the food.
The music in the background also sets the theme of the commercial; that the man would "do anything" for the women....but even more so for his Mcdonalds.
Logos- Using a very attractive women of course appeals to emotion, but for the purposes of this commercial, it also appeals to logic. Logically, Mcdonalds is so good, that you have to choose it even over the best looking women.
Effectivity: The commercial, without question, is creative and funny. But did it attract me to eating at Mcdonalds? No. They didn't advertise a new burger, or lower prices. The comemrcial is trying to appel in an emotional way, the quality of their food. But from past expereince, I know I have better options. So without any incentives such as trying something new, or saving money, their is no need or want for me to eat at their food joint. Possibly the commercial could appeal to one who has never eaten at Mcdonalds.
Bottom line, this commercial is not very effective in terms of getting more people to Mcdonalds.
Friday, January 16, 2009
A "hands-on" approach to Advertisment
The ad i selected was more than just any ordinary ad you find in a magazine. Its an actual display of a security glass casing with money enclosed inside. The makers of the security glass is the company 3M.
Rhetorical Analysis:
Argument- That the quality of 3M security glass guarentees even the safeguarding of money left unsupervised out on the street.
Audience- Anyone looking to buy security glass, particularily home or business owners but even people involved with such things as airport security could have an interest in this ad. Also geared perhaps towards middle to high income families. Also advertises to those who may have recently had something vandalized, or to those who live in areas with high-crime rates.
Goal- To get consumers to buy the company's security glass product.
How?-
- Ethos (credibility): By displaying the actual glass, the company shows that the product is for real. It doesent get more credible than being able to touch and feel the product. Displaying the company's logo "3M" in bold, red letters helps to give credibility to the product by linking it to the company.
-Pathos (Emotion): The amount of cash (claims of 1 million dollars) enclosed in the glass definetly plays on one's emotions. The usage of money helps to put people in the frame of mind that they should consider other and better options such as 3M security glass for keeping there belongings safe. That money could be their money also.
-Logos (Logic): The display invites people to give the glass a kick or a punch. This is a creative and logical way of selling the product by giving people a "hands-on" test on the durability of the glass. If people don't believe 3M, they should find out for themselves if the hype of the glass is true.
Effective?- I think the company came up with a very creative, unusual, and unique way of using mainly pathos and logos to persuade people to buy its product. The question remains how many people can afford to buy security glass, which is not an essential. I think they could have come up with some way of making the product more appealing to those who bring in a low-to-middle income. But the bottom line is that, yes, this ad gets my approval of being effective because the company did something out of the ordinary by making its advertisment "hands-on".
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