My encounter with 24-Hour Fitness

1.Argument:

WATCO- Joining 24-Hour fitness on having a high-quality workout experience.

Claim- Joining 24-Hour fitness guarantees you of having a high-quality workout experience.

Reason- Because joining 24-Hour fitness means that you will be guaranteed a great workout environment at a very low price of membership.

Assumption- Having a great workout environment at a very low price also guarantees a high-quality workout experience.


2. Audience: Anyone interested in joining a gym and improving overall wellness and health, especially students from the surrounding area looking for a good $ deal on a gym membership.



3. Goal: To persuade others that 24-Hour Fitness is the best choice if one is looking for a gym to workout at.



4. How?:

Logos- The sales rep. used very logical coys throughout his sales pitch, an example being the low price of membership knowing that I was a poor student. He offered no start-up fee if I were to start a membership with the gym, as well as reminding me that the gym had no yearly, or bi-yearly contracts. Every member paid from month-to-month.

(S)ufficient- The sales rep. definetly threw enough information at me within a 15 min period of non-stop talking to term the amount of information sufficent. He had quantity, the problem with his pitch was the quality.

(A)ccuracy- I struggled to find accuarcy in the sales reps. pitch and claims, other than the $ discount. He knew I was a Gold's Gym member and tried to compare the two by showing how 24 beat Gold's in different aspects. An example he used, was that 24 was more family oriented compared to Golds, a statement which I question considering one can find many couples and father-son pairs if he or she were to venture out too Golds Gym.


5. Effective?- No. The sales rep's presentation didn't suffice for me, and neither did his "facts". His bulk and quantity was there and I understood where his logic was coming from, but it almost seemed as if his pitch was too scripty. And by degrading Gold's he sent me a negative message that their gym was intimidated by its competitors. The $ offer of not having to pay a start-up fee was enticing. But if I did indeed switch gyms, the monthly charge at 24 would not have been any cheaper than what I'm paying at Golds Gym right now.

Mcdonalds commercial: "I would do (almost) anything for you"

In a creative and emotional way, a Mcdonald's ad tries to show that almost any sacrifice is made for its food.
Here is the link to the commercial on youtube: http://www.youtube.com/watch?v=rx4kyu7oGY4.

Argument: That a man will "do anything" for a women except share Mcdonalds with her. It would be stupid to pick a women over the joy of eating their food.

Audience: Everyone, young and old who enjoy fast food. This commercial was in Arabic, and probably only aired in Arab-speaking countries.

Goal: To get people to buy Mcdonald's combo/value meals.

How:

Ethos- Using and showing real Mcdonalds combo meals gives the restaraunt credibility. These are actual burgers that you can purchase...although as we all know, burgers and fries will always look better on an ad compared to what you will actually get over the counter.

Pathos- There is a lot of emotion put into this commercial by showing how strong of a relationship the pair had until it came to sharing their Mcdonalds combo meal. By showing the two scenes of first, the man jumping into the lake to save the lady's flowers, and then the second scene of him pushing the dead car by himslef, the commercial helps to lead the audience into believeing he will do just about anyting for this girl....except share his Mcdonald's food.
The fight inside Mcdonalds, where she shin kicks him, and he in return pushes the chair out from under her, also emotionally shows the audience how bad the two want the food.
The music in the background also sets the theme of the commercial; that the man would "do anything" for the women....but even more so for his Mcdonalds.

Logos- Using a very attractive women of course appeals to emotion, but for the purposes of this commercial, it also appeals to logic. Logically, Mcdonalds is so good, that you have to choose it even over the best looking women.

Effectivity: The commercial, without question, is creative and funny. But did it attract me to eating at Mcdonalds? No. They didn't advertise a new burger, or lower prices. The comemrcial is trying to appel in an emotional way, the quality of their food. But from past expereince, I know I have better options. So without any incentives such as trying something new, or saving money, their is no need or want for me to eat at their food joint. Possibly the commercial could appeal to one who has never eaten at Mcdonalds.
Bottom line, this commercial is not very effective in terms of getting more people to Mcdonalds.

A "hands-on" approach to Advertisment

The ad i selected was more than just any ordinary ad you find in a magazine. Its an actual display of a security glass casing with money enclosed inside. The makers of the security glass is the company 3M.

Rhetorical Analysis:

Argument- That the quality of 3M security glass guarentees even the safeguarding of money left unsupervised out on the street.

Audience- Anyone looking to buy security glass, particularily home or business owners but even people involved with such things as airport security could have an interest in this ad. Also geared perhaps towards middle to high income families. Also advertises to those who may have recently had something vandalized, or to those who live in areas with high-crime rates.

Goal- To get consumers to buy the company's security glass product.

How?-

- Ethos (credibility): By displaying the actual glass, the company shows that the product is for real. It doesent get more credible than being able to touch and feel the product. Displaying the company's logo "3M" in bold, red letters helps to give credibility to the product by linking it to the company.

-Pathos (Emotion): The amount of cash (claims of 1 million dollars) enclosed in the glass definetly plays on one's emotions. The usage of money helps to put people in the frame of mind that they should consider other and better options such as 3M security glass for keeping there belongings safe. That money could be their money also.

-Logos (Logic): The display invites people to give the glass a kick or a punch. This is a creative and logical way of selling the product by giving people a "hands-on" test on the durability of the glass. If people don't believe 3M, they should find out for themselves if the hype of the glass is true.

Effective?- I think the company came up with a very creative, unusual, and unique way of using mainly pathos and logos to persuade people to buy its product. The question remains how many people can afford to buy security glass, which is not an essential. I think they could have come up with some way of making the product more appealing to those who bring in a low-to-middle income. But the bottom line is that, yes, this ad gets my approval of being effective because the company did something out of the ordinary by making its advertisment "hands-on".