Mcdonalds commercial: "I would do (almost) anything for you"

In a creative and emotional way, a Mcdonald's ad tries to show that almost any sacrifice is made for its food.
Here is the link to the commercial on youtube: http://www.youtube.com/watch?v=rx4kyu7oGY4.

Argument: That a man will "do anything" for a women except share Mcdonalds with her. It would be stupid to pick a women over the joy of eating their food.

Audience: Everyone, young and old who enjoy fast food. This commercial was in Arabic, and probably only aired in Arab-speaking countries.

Goal: To get people to buy Mcdonald's combo/value meals.

How:

Ethos- Using and showing real Mcdonalds combo meals gives the restaraunt credibility. These are actual burgers that you can purchase...although as we all know, burgers and fries will always look better on an ad compared to what you will actually get over the counter.

Pathos- There is a lot of emotion put into this commercial by showing how strong of a relationship the pair had until it came to sharing their Mcdonalds combo meal. By showing the two scenes of first, the man jumping into the lake to save the lady's flowers, and then the second scene of him pushing the dead car by himslef, the commercial helps to lead the audience into believeing he will do just about anyting for this girl....except share his Mcdonald's food.
The fight inside Mcdonalds, where she shin kicks him, and he in return pushes the chair out from under her, also emotionally shows the audience how bad the two want the food.
The music in the background also sets the theme of the commercial; that the man would "do anything" for the women....but even more so for his Mcdonalds.

Logos- Using a very attractive women of course appeals to emotion, but for the purposes of this commercial, it also appeals to logic. Logically, Mcdonalds is so good, that you have to choose it even over the best looking women.

Effectivity: The commercial, without question, is creative and funny. But did it attract me to eating at Mcdonalds? No. They didn't advertise a new burger, or lower prices. The comemrcial is trying to appel in an emotional way, the quality of their food. But from past expereince, I know I have better options. So without any incentives such as trying something new, or saving money, their is no need or want for me to eat at their food joint. Possibly the commercial could appeal to one who has never eaten at Mcdonalds.
Bottom line, this commercial is not very effective in terms of getting more people to Mcdonalds.