A "hands-on" approach to Advertisment

The ad i selected was more than just any ordinary ad you find in a magazine. Its an actual display of a security glass casing with money enclosed inside. The makers of the security glass is the company 3M.

Rhetorical Analysis:

Argument- That the quality of 3M security glass guarentees even the safeguarding of money left unsupervised out on the street.

Audience- Anyone looking to buy security glass, particularily home or business owners but even people involved with such things as airport security could have an interest in this ad. Also geared perhaps towards middle to high income families. Also advertises to those who may have recently had something vandalized, or to those who live in areas with high-crime rates.

Goal- To get consumers to buy the company's security glass product.

How?-

- Ethos (credibility): By displaying the actual glass, the company shows that the product is for real. It doesent get more credible than being able to touch and feel the product. Displaying the company's logo "3M" in bold, red letters helps to give credibility to the product by linking it to the company.

-Pathos (Emotion): The amount of cash (claims of 1 million dollars) enclosed in the glass definetly plays on one's emotions. The usage of money helps to put people in the frame of mind that they should consider other and better options such as 3M security glass for keeping there belongings safe. That money could be their money also.

-Logos (Logic): The display invites people to give the glass a kick or a punch. This is a creative and logical way of selling the product by giving people a "hands-on" test on the durability of the glass. If people don't believe 3M, they should find out for themselves if the hype of the glass is true.

Effective?- I think the company came up with a very creative, unusual, and unique way of using mainly pathos and logos to persuade people to buy its product. The question remains how many people can afford to buy security glass, which is not an essential. I think they could have come up with some way of making the product more appealing to those who bring in a low-to-middle income. But the bottom line is that, yes, this ad gets my approval of being effective because the company did something out of the ordinary by making its advertisment "hands-on".